eServus Comments:
To me the book was a set of well summarized basics about impactful presentations. Let me summarize the key ideas of the book:
You want people to pay attention, then say something unexpected; to understand and remember – be concrete; to believe and agree – be credible; to care – be emotional; to act – tell stories. What sticks? SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
Posts Tagged Media
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. – Mitch Joel
Feb 6
eServus Comments:
Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet business.
eServus Comments:
This is a perfect audiobook when you search for extra energy to move on with your new business. Gary energized me with his passion. In the book he emphasized the role of social media in the new business paradigm. I know much about online stuff, I know how media works. Still I enjoyed listening to Gary. If the names such as Facebook or Twitter sound new to you the book is the must for you. Read the rest of this entry »