Audiobooks&Books Recommendations » Business

Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship – Mahan Khalsa & Randy Illig

Bernard Fruga — Sun, 27 Jun 2010 17:56:45 +0000

Our comment:
Emphatic communication is the best selling tool.

Rated by eServus: 5/5

Linchpin: Are You Indispensable? – Seth Godin

Bernard Fruga — Wed, 10 Mar 2010 17:11:43 +0000

Our comment:
Build your job on your unique superpower.

Rated by eServus: 5/5

The Long Tail: Why the Future of Business Is Selling Less of More – Chris Anderson

Bernard Fruga — Mon, 01 Mar 2010 16:37:29 +0000

Our comment:
In the new market paradigm everyone can find his own niche.

Rated by eServus: 4/5

Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath & Dan Heath

Bernard Fruga — Sat, 20 Feb 2010 10:37:47 +0000

eServus Comments:
To me the book was a set of well summarized basics about impactful presentations. Let me summarize the key ideas of the book:
You want people to pay attention, then say something unexpected; to understand and remember – be concrete; to believe and agree – be credible; to care – be emotional; to act – tell stories. What sticks? SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rated by eServus: 3/5

Audiobook’s Time: 8h37

Authors’ Bios: http://www.madetostick.com/theauthors/
Website: http://www.madetostick.com/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Publisher’s Summary:

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas “stick”.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle”, using the “Velcro Theory of Memory”, and creating “curiosity gaps”.

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of “the Mother Teresa Effect”, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. – Mitch Joel

Bernard Fruga — Sat, 06 Feb 2010 17:38:25 +0000

eServus Comments:
Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet business.

Rated by eServus: 5/5

Audiobook’s Time: 7h35

Author’s Bio: http://en.wikipedia.org/wiki/Mitch_Joel
Website: http://www.twistimage.com/blog/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/0446548235

Publisher’s Summary:

At last, here’s THE audiobook that 21st century entrepreneurs have been waiting for – the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.

Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.

Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there”, connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere.

The trick is, personal brands are becoming bigger than corporate brands – and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.

The 21 Irrefutable Laws of Leadership – John C. Maxwell

Bernard Fruga — Sun, 24 Jan 2010 16:57:22 +0000

eServus Comments:
Here they are, all the 21 from Maxwell’s book:
1. The Law of the Lid: Leadership Ability Determines a Person’s Level of Effectiveness.
2. The Law of Influence: The True Measure of Leadership Is Influence—Nothing More, Nothing Less.
3. The Law of Process: Leadership Develops Daily, Not in a Day.
4. The Law of Navigation: Anyone Can Steer the Ship, but It Takes a Leader the Chart the Course.
5. The Law of Addition: Leaders Add Value by Serving Others.
6. The Law of Solid Ground: Trust Is the Foundation of Leadership.
7. The Law of Respect: People Naturally Follow Leaders Stronger Than Themselves.
8. The Law of Intuition: Leaders Evaluate Everything with a Leadership Bias.
9. The Law of Magnetism: Who You Are Is Who You Attract.
10. The Law of Connection: Leaders Touch a Heart Before They Ask for a Hand.
11. The Law of The Inner Circle: A Leader’s Potential Is Determined by Those Closest to Him.
12. The Law of Empowerment: Only Secure Leaders Give Power to Others.
13. The Law of the Picture: People Do What People See.
14. The Law of Buy-in: People Buy into the Leader, Then the Vision.
15. The Law of Victory: Leaders Find a Way for the Team to Win.
16. The Law of the Big Mo: Momentum Is a Leader’s Best Friend.
17. The Law of Priorities: Leaders Understand That Activity Is Not Necessarily Accomplishment.
18. The Law of Sacrifice: A Leader Must Give Up to Go Up.
19. The Law of Timing: When to Lead Is As Important As What to Do and Where to Go.
20. The Law of Explosive Growth: To Add Growth, Lead Follower–To Multiply, Lead Leaders.
21. The Law of Legacy: A Leader’s Lasting Value Is Measured by Succession.

Rated by eServus: 3/5

Audiobook’s Time: 3h

Author’s Bio: http://en.wikipedia.org/wiki/John_C._Maxwell
Website: http://www.johnmaxwell.com/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/21-Irrefutable-Laws-Leadership-Follow/dp/0785274316

Publisher’s Summary:

John C. Maxwell combines insights from 30-plus years of leadership with observations from business, politics, sports, religion, and military conflict to bring you a revealing study of the laws of leadership that govern your personal and organizational effectiveness. Find out why Henry Ford nearly sent his own company into bankruptcy; why Princess Diana was loved by millions while her husband couldn’t persuade people to give him the time of day; why Coca-Cola’s stock held strong even when its CEO suddenly died; and why some entrepreneurs receive plenty of money from venture capitalists while others can’t get a dime.

Crush It!: Why NOW Is the Time to Cash In on Your Passion – Gary Vaynerchuk

Bernard Fruga — Wed, 20 Jan 2010 17:24:47 +0000

eServus Comments:
This is a perfect audiobook when you search for extra energy to move on with your new business. Gary energized me with his passion. In the book he emphasized the role of social media in the new business paradigm. I know much about online stuff, I know how media works. Still I enjoyed listening to Gary. If the names such as Facebook or Twitter sound new to you the book is the must for you.

Rated by eServus: 4/5

Audiobook’s Time: 3h40

Author’s Bio: http://en.wikipedia.org/wiki/Gary_Vaynerchuk
Website: http://garyvaynerchuk.com/
Amazon: http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177/

Publisher’s Summary:

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.