Audiobooks&Books Recommendations » Paperbook

Zen: Ancient and Modern-The Way to the Heart-Mind – Ama Samy

Bernard Fruga — Wed, 04 Aug 2010 18:41:04 +0000

Our comment:
Collection of talks and articles by Ama Samy – a Jesuit priest and a Zen Master.

Rated by eServus: 5/5

Girls on the Edge: The Four Factors Driving the New Crisis for Girls-Sexual Identity, the Cyberbubble, Obsessions, Environmental Toxins – Leonard Sax

Bernard Fruga — Sun, 25 Jul 2010 18:05:23 +0000

Our comment:
Surprising conclusion at the end of the book: teenage girls need first of all some spiritual development.

Rated by eServus: 5/5

The Greengage Summer – Rumer Godden

Bernard Fruga — Tue, 20 Jul 2010 18:29:35 +0000

Our comment:
Story about children in foreign country without adults’ supervision.

Rated by eServus: 3/5

Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship – Mahan Khalsa & Randy Illig

Bernard Fruga — Sun, 27 Jun 2010 17:56:45 +0000

Our comment:
Emphatic communication is the best selling tool.

Rated by eServus: 5/5

Your Child’s Strengths: Discover Them, Develop Them, Use Them – Jenifer Fox

Bernard Fruga — Fri, 18 Jun 2010 17:41:25 +0000

Our comment:
It is time to build on children’s strengths, instead of constantly eliminating weaknesses.

Rated by eServus: 4/5

Boys Adrift: The Five Factors Driving the Growing Epidemic of Unmotivated Boys and Underachieving Young Men – Leonard Sax

Bernard Fruga — Wed, 07 Apr 2010 17:23:37 +0000

Our comment:
Video games keep boys in the virtual world; less practical and more abstract school teaching made learning unattractive; ADHD drugs changes the brains ares responsible for motivation; environmental estrogens from PET bottles might modify various functions of the boys’ organisms; male role model radically changed.

Rated by eServus: 5/5

Linchpin: Are You Indispensable? – Seth Godin

Bernard Fruga — Wed, 10 Mar 2010 17:11:43 +0000

Our comment:
Build your job on your unique superpower.

Rated by eServus: 5/5

The Long Tail: Why the Future of Business Is Selling Less of More – Chris Anderson

Bernard Fruga — Mon, 01 Mar 2010 16:37:29 +0000

Our comment:
In the new market paradigm everyone can find his own niche.

Rated by eServus: 4/5

Mindsight: The New Science of Personal Transformation – Daniel J. Siegel

Bernard Fruga — Sun, 28 Feb 2010 16:15:40 +0000

Our comment:
Step back and analyze your thought processes.

Rated by eServus: 5/5

Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath & Dan Heath

Bernard Fruga — Sat, 20 Feb 2010 10:37:47 +0000

eServus Comments:
To me the book was a set of well summarized basics about impactful presentations. Let me summarize the key ideas of the book:
You want people to pay attention, then say something unexpected; to understand and remember – be concrete; to believe and agree – be credible; to care – be emotional; to act – tell stories. What sticks? SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rated by eServus: 3/5

Audiobook’s Time: 8h37

Authors’ Bios: http://www.madetostick.com/theauthors/
Website: http://www.madetostick.com/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Publisher’s Summary:

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas “stick”.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle”, using the “Velcro Theory of Memory”, and creating “curiosity gaps”.

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of “the Mother Teresa Effect”, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.