Audiobooks&Books Recommendations » Audiobook

Girls on the Edge: The Four Factors Driving the New Crisis for Girls-Sexual Identity, the Cyberbubble, Obsessions, Environmental Toxins – Leonard Sax

Bernard Fruga — Sun, 25 Jul 2010 18:05:23 +0000

Our comment:
Surprising conclusion at the end of the book: teenage girls need first of all some spiritual development.

Rated by eServus: 5/5

The Greengage Summer – Rumer Godden

Bernard Fruga — Tue, 20 Jul 2010 18:29:35 +0000

Our comment:
Story about children in foreign country without adults’ supervision.

Rated by eServus: 3/5

Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship – Mahan Khalsa & Randy Illig

Bernard Fruga — Sun, 27 Jun 2010 17:56:45 +0000

Our comment:
Emphatic communication is the best selling tool.

Rated by eServus: 5/5

Your Child’s Strengths: Discover Them, Develop Them, Use Them – Jenifer Fox

Bernard Fruga — Fri, 18 Jun 2010 17:41:25 +0000

Our comment:
It is time to build on children’s strengths, instead of constantly eliminating weaknesses.

Rated by eServus: 4/5

Boys Adrift: The Five Factors Driving the Growing Epidemic of Unmotivated Boys and Underachieving Young Men – Leonard Sax

Bernard Fruga — Wed, 07 Apr 2010 17:23:37 +0000

Our comment:
Video games keep boys in the virtual world; less practical and more abstract school teaching made learning unattractive; ADHD drugs changes the brains ares responsible for motivation; environmental estrogens from PET bottles might modify various functions of the boys’ organisms; male role model radically changed.

Rated by eServus: 5/5

Linchpin: Are You Indispensable? – Seth Godin

Bernard Fruga — Wed, 10 Mar 2010 17:11:43 +0000

Our comment:
Build your job on your unique superpower.

Rated by eServus: 5/5

The Long Tail: Why the Future of Business Is Selling Less of More – Chris Anderson

Bernard Fruga — Mon, 01 Mar 2010 16:37:29 +0000

Our comment:
In the new market paradigm everyone can find his own niche.

Rated by eServus: 4/5

Mindsight: The New Science of Personal Transformation – Daniel J. Siegel

Bernard Fruga — Sun, 28 Feb 2010 16:15:40 +0000

Our comment:
Step back and analyze your thought processes.

Rated by eServus: 5/5

Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath & Dan Heath

Bernard Fruga — Sat, 20 Feb 2010 10:37:47 +0000

eServus Comments:
To me the book was a set of well summarized basics about impactful presentations. Let me summarize the key ideas of the book:
You want people to pay attention, then say something unexpected; to understand and remember – be concrete; to believe and agree – be credible; to care – be emotional; to act – tell stories. What sticks? SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rated by eServus: 3/5

Audiobook’s Time: 8h37

Authors’ Bios: http://www.madetostick.com/theauthors/
Website: http://www.madetostick.com/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Publisher’s Summary:

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas “stick”.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle”, using the “Velcro Theory of Memory”, and creating “curiosity gaps”.

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of “the Mother Teresa Effect”, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. – Mitch Joel

Bernard Fruga — Sat, 06 Feb 2010 17:38:25 +0000

eServus Comments:
Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet business.

Rated by eServus: 5/5

Audiobook’s Time: 7h35

Author’s Bio: http://en.wikipedia.org/wiki/Mitch_Joel
Website: http://www.twistimage.com/blog/
Audible.com: http://www.audible.com/…
Amazon: http://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/0446548235

Publisher’s Summary:

At last, here’s THE audiobook that 21st century entrepreneurs have been waiting for – the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.

Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.

Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there”, connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere.

The trick is, personal brands are becoming bigger than corporate brands – and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.