Our comment:
Step back and analyze your thought processes.
Rated by eServus: 5/5
Archive for February, 2010
eServus Comments:
To me the book was a set of well summarized basics about impactful presentations. Let me summarize the key ideas of the book:
You want people to pay attention, then say something unexpected; to understand and remember – be concrete; to believe and agree – be credible; to care – be emotional; to act – tell stories. What sticks? SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. – Mitch Joel
Feb 6
eServus Comments:
Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet business.